05 December 2024 / < 1 min read

Campaign Spotlight: How Rosanna Raised Over $13,000 for Movember

Meet Rosanna, a 29-year-old content creator from the Netherlands who turned her passion for gaming into a platform for change

Community spotlight

From quirky incentives like her famous lemon suit to raising over $13,000 for Movember, Rosanna shares her strategies, challenges, and heartfelt moments that fueled her charity efforts. Dive into her story to learn how she empowers her community, uses Tiltify’s tools, and plans to inspire even more creators to give back. 💛

Campaign Spotlight: How Rosanna Raised Over $13,000 for Movember

Rosanna, a 29-year-old content creator from the Netherlands, has turned her streams into a force for good, raising over $13,000 for Movember in her most recent campaign. In this blog, she shares how she started her fundraising journey, the lessons she’s learned, and her advice for creators looking to make a difference. Get ready to be inspired by her journey and discover how passion and positivity can change lives!

Let’s get into it!

Rosanna's Links:

Rosanna has raised over $25,000 for charity in just over 3 years

First off, tell us a bit about yourself and your content.

My name is Rosanna (she/her) and I'm a 29 year old content creator from The Netherlands. I started creating content in search of a creative outlet in 2021. What started as a way to share my passion for The Sims 4 grew out to a passion for Content Creation in general. These days I have a YouTube Channel for gaming and one for lifestyle and productivity. On my streams still play The Sims with a sprinkle of variety and I host co-working streams 4 times a week. In all I do I try to approach it with a positive and open mindset. I love learning about other places in the world, both through online communities as well as travelling.

What inspired you to start a fundraising stream, and why did you choose Tiltify as your platform?

Before I even started creating content myself I looked at other creators like Lilsimsie who were using their platform to bring good into the world. To give back and raise money for important causes. After starting content myself I dared my first charity event just 5 months into streaming. It was so much fun and I immediately knew that if I was ever lucky enough to have a voice, platform and community I would use it for things I thought important. I choose Tiltify because it is the leading platform that is used by most other creators. I knew that I would be able to learn on an established platform with my very first charity endeavours

Rosanna names lilsimsie as one of her fundraising inspirations

How did you decide on the specific cause or charity to support?

I've known Movember since way before I started streaming and I always knew I really liked what they were doing. As a person who has men close to her who all struggle with mental health the importance off this charity has always been so clear to me. When I decided I wanted to start doing one big fundraiser per year I realized that Movember felt like the only sensible choice. On top of that it's a charity that was not already very well known within the streaming community. I felt like I could make double the impact by not only raising money for them but also helping their name get out into the streaming space so more streamers would join in fundraising for them in the years to come.

How much did you end up fundraising?

2023 individual: $7,100 - 2024 individual: $13,634 - 2024 team effort: $20,385

Rosanna's original goal was $5,000

Can you walk us through some of the goals and incentives you set up for viewers during the stream? Which ones were the most popular?

It is a running joke on my streams that I cannot handle sour things. Somehow I've been eating more lemons and sour candies than ever before though. My community loves to see me pull weird faces. So when the idea emerged that I would eat a lemon dressed up as a lemon people loved it. Since then the lemon suit has been a hit on the stream. We did a co-working session in the lemon suit, I have to play just dance in my lemon suit and this year I even have to hand out an award, in front of MANY people... you guessed it... in the lemon suit. Next to that I try to always come up with incentives that are interactive. Thinks like a specific type of stream (baking, selfcare, IRL). Things that people will get more enjoyable content out of. I also tried to get as many brands involved for giveaways. This is specifically to spark smaller donations of people that normally might not donate but because they can win some nice prizes with just a $1 donation that might be the extra incentive.

Were there any unexpected challenges you encountered during the stream? How did you handle them?

I would not call it a challenge perse but definitely a lesson learned; When you're doing a long fundraiser like the one I did (a month long) there will be peaks and more relaxing moments. Just like with stream numbers, when things "go down" you can start to worry about if you'll hit your goals, if people are still interested, if things are going well or not etc. I think if you know this upfront you can do two things: 1) Mentally prepare so the slower moments dont worry you as much 2) try to predict when these moments would happen and try to plan for them. Like if you expect that in week 3 things will die down, plan a special incentive like donation matching, crowd control or something like that to keep the momentum going

Rosanna tasted a Nintendo game cartridge

How did your community respond to the stream? Were there any moments that surprised you in terms of donations or engagement?

They absolutely love it, I feel like doing big events like this with a community is always very strengthening for the people who are a part of it. Everyone feels involved and it feels special to be a part of such an impactful moment. I think what surprises me every year is the willingness for people to get involved. That can be in donations, spreading the word, helping out, educating themselves etc. It always moves me how much people are willing to do for great causes

Were there any specific tools or features on Tiltify that you found especially helpful during the campaign?

All the basics like milestones, alerts, overlays etc. Without it I could never have done the stream. For me specifically I love the way that I can easily swap between the team campaign and the personal campaign dashboard. As a manager of a team where everyone was fundraising together this made it so much easier!

The leaderboard for Fundraising Friends during Movember 2024

Rosanna was the top fundraiser on the Tiltify team Fundraising Friends

What advice would you give to other creators thinking about doing their first fundraising stream?

Don't be afraid to do it, the scariest thing is that it takes work to set it up. If you are passionate about it your community will follow!

And finally, what was your favorite moment of this fundraising campaign? If you have a clip, please share it!

I'm not sure if it was my favorite because salt lamps are GROSS but it was a very anticipated one my the community and the infamous lemon suit is also included: